How it all started

  This is our story. Nowadays Thulium is an advanced, all-round tool designed for communication with customers. Phone, e-mail, live chat and Facebook Messenger all …

Two omnichannels

A guiding principle of the omnichannel approach in retail is that a customer has the same positive impression of the brand regardless of the channel …

Why measure?

Business loves numbers, but somewhat selectively. Ask online store managers about average order value or shopping cart abandonment rate and they’ll come up with an …